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AUTHOR(S):

Ivan Triyogo Priambodo, Sasmoko Sasmoko, Sri Bramantoro Abdinagoro, Agustinus Bandur

 

TITLE

E-Commerce Maturity and E-Commerce Performance in Indonesia

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ABSTRACT

Creative business has become another marvel in the monetary field and has become another establishment for the world economy in Indonesia. In the event that we think about the economies of size of the Creative Economy against the National Economy, there is a great deal of potential that can be accomplished through the execution and utilization of the web in the Creative Economy. COVID-19 pandemic has energized entrepreneurs, particularly in the Creative Industry, to have the option to build up their dynamic capacities so they can make due in an unsure financial circumstance. The motivation behind this study is to investigate and clarify E-Commerce Maturity as the reason for the focal point of Indonesian Creative Industry business visionaries during the COVID-19 pandemic in the new ordinary time in Indonesia. This investigation has taken 383 respondents of business visionaries who are occupied with imaginative enterprises and have applied the idea of E-Commerce in their business activities taken as tests and dissected quantitatively utilizing Structural Equation Modeling. E-Commerce maturity provide significant impact towards e-commerce performance.

KEYWORDS

Creative Industry, E-Commerce, E-Commerce Maturity, E-Commerce Performance

 

Cite this paper

Ivan Triyogo Priambodo, Sasmoko Sasmoko, Sri Bramantoro Abdinagoro, Agustinus Bandur. (2022) E-Commerce Maturity and E-Commerce Performance in Indonesia. International Journal of Economics and Management Systems, 7, 492-497

 

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