oalogo2  

AUTHOR(S): 

Mirjana Tankosic, Pavle Ivetic, Karlo Mikelic

 

TITLE

Managing Internal and External Communication in a Competitive Climate via EDI Concept

pdf PDF

ABSTRACT

Electronic data interchange (EDI), a specific form of interorganizational systems, has the potential to significantly influence business operations and the exchange of business documents in a number of industries and to provide substantive tangible and intangible benefits to the participating firms. EDI within organizations continues to grow, it becomes increasingly desirable to establish a tactical linkage between the strategic value of EDI and observed operational benefits. This study shows EDI implementation, which has three dimensions: integration, internal and external communication, and performance. Also, it shows that the success of any company depend on the good flow of communication which is the main aim of EDI. The main purpose of EDI concept from the standpoint of the organization is its successful functioning through internal and external communication. Internal communication is information and ideas exchange within the organization itself, while external communication means exchange of information both within the organization itself and outside the organization.

KEYWORDS

Communication, internal communication, external communication, Electronic data interchange (EDI), Value Added Network (VAN), competitive advantage

REFERENCES

[1] Tankosic, M., Influence of Media to Social Behavior and the Changes that have been Caused by New Media, Proceedings of the 5th International Conference on Applied Economics, Business and Development (AEBD '13), Chania, Crete Island, Greece, 2013, pp. 143-148.

[2] Tankosic, M., Ivetic, P., Vucurevic, V., Features of interactive public relations: Using Web 2.0 to establish a two-way communication with the consumers, Proceedings of the 8th International Conference on Applied Economics, Business and Development (AEBD '16), Switzerland, Bern, 2016, pp. 290-295

[3] Prahinski, C., Benton, W.C., Supplier evaluations: communication strategies to improve supplier performance, Journal of Operations Management, Vol. 22, Issue 5, 2004, pp. 39–62

[4] Benedek N., Application of neighborhood sequences in communication of hexagonal networks, Discrete Applied Mathematics, Vol. 216, 2016., pp. 424-440.

[5] Hill, Ned C. and Ferguson, Daniel M. Ferguson, Electronic Data Interchange: A definition and perspective, The Journal of Electronic Ecommerce, 1987

[6] Narayanan, S., Marucheck, A. S. and Handfield, R. B. (2009), Electronic Data Interchange: Research Review and Future Directions, Decision Sciences, 40: 121–163. doi:10.1111/j.1540-5915.2008.00218.x

[7] José A.D. Machuca, Rafael P. Barajas, (2004) The Impact of Electronic Data Interchange on Reducing Bullwhip Effect and Supply Chain Inventory Costs, Transportation Research Part E Logistics and Transportation Review 40(3):209-228

[8] Yazdanifard, R., Baome Mahmoud Baruani, Mohseni, S., Review of Electronic Data Interchange in Business to Business ECommerce in a Competitive Global Market, RNIS: Research Notes in Information and Service Sciences, Volume 9, Issue 1, pp. 48 - 53, 2012

[9] Frances, L., Preparing for CCSS Implementation: Determining the State of Web 2.0 Technology, Academic Journal, Vol. 81, Issue 2, 2015, pp. 47-55.

[10] Trifunovic, D., Tankosic, M., The Reproduction of Knowledge Based on the Cooperation between Enterprises and Institutions of Higher Education, Proceedings of the 5th International Conference on Applied Economics, Business and Development (AEBD '13), Chania, Crete Island, Greece, 2013, pp. 155-160.

[11] Gudmundsson, S. V., & Walczuck, R. The development of electronic markets in logistics. International Journal of Logistics Management, Vol. 10, Issue 2, 1999, pp. 99– 113.

[12] Larson, P.D., Kulchitsky, J.D., Logistics Improvement Programs: The Dynamics between People and Performance, International Journal of Physical Distribution and Logistics Management, Vol. 29 Issue 2, 1999, pp. 88- 102.

Cite this paper

Mirjana Tankosic, Pavle Ivetic, Karlo Mikelic. (2017) Managing Internal and External Communication in a Competitive Climate via EDI Concept. International Journal of Communications, 2, 1-6

 

cc.png
Copyright © 2017 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0