Vincent Didiek Wiet Aryanto, Yohan Wismantoro
Women Green Entrepreneurs Orientation in Relation with SMEs’ Batik Performance Using Online Social Media
This study aims at extending research into an ecological aspect of women or female entrepreneurs in promoting their firm performance through online social media. It aims to examine how Micro, Small and Medium Enterprises (SMEs)’ Green Batik women entrepreneurs are able to enhance their firm performance through online social media. The way they run their business is in accordance to the preservation of nature by means of natural dyes. The fabrication of Green Batik (Indonesian-waxed hand painting textile), as well as life cycle assessment, is considered as environmental-friendly entrepreneurship or green entrepreneurs. This study also explores the religious values as the all respondents embrace Islam by faith. Furthermore, the use of online social media is explored how it plays a role in promoting firm performance. The census approach of total respondents is withdrawn among 180 women entrepreneurs who practice green and clean production as well as life cycle assessment. This study took place in Pedan Klaten Central Java Indonesia in 2017.
Women Green Entrepreneurs, Online Social Media, SMEs Performance
Cite this paper
Vincent Didiek Wiet Aryanto, Yohan Wismantoro. (2020) Women Green Entrepreneurs Orientation in Relation with SMEs’ Batik Performance Using Online Social Media. International Journal of Computers, 5, 37-51