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AUTHOR(S): Dinesh Rajendran, Venkata Deepak Namburi, Vetrivelan Tamilmani, Aniruddha Arjun Singh Singh, Vaibhav Maniar, Rami Reddy Kothamaram
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ABSTRACT Multi-vendor e-commerce platforms are essential in the coming-of-age of the small and medium-sized enterprises (SMEs) and provide a common web marketplace for sharing digital space and selling products to a group of vendors simultaneously. These platforms have minimized entry barriers, raised visibility and helped SMEs to access broader markets in the global markets without necessarily investing heavily in physical infrastructure. They facilitate different e-commerce models such as B2B, B2C, C2C, and customer-to-business, enabling flexible relationships in trading and diversification of income. Vendor onboarding, integration of a secure payment gateway, order management and scalable front-end and back-end development are also key features. With the help of technological enablers, including artificial intelligence, machine learning, recommendation engines, digital payment systems, logistics automation, cloud computing, and SaaS solutions, SMEs will be able to optimize supply chains, increase efficiency in operations, and improve customer experience. The new trends, such as voice commerce, mobile commerce, AI-driven analytics, and social commerce, also increase the possibilities of SMEs to innovate, enhance customer interaction, and compete with bigger companies. Altogether, multi-vendor platforms (MVPs) help to sustain the growth and digital transformation of SMEs in the changing digital economy. |
KEYWORDS Multi-Vendor E-Commerce, SMEs, Digital Transformation, Marketplace Platforms, Artificial Intelligence, Machine Learning |
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Cite this paper Dinesh Rajendran, Venkata Deepak Namburi, Vetrivelan Tamilmani, Aniruddha Arjun Singh Singh, Vaibhav Maniar, Rami Reddy Kothamaram. (2026) A Comprehensive Review of Multi-Vendor E-Commerce Platforms for SMEs and Their Impact on Business Growth. International Journal of Computers, 11, 24-31 |
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