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AUTHOR(S): Wahyu Eko Setianingsih, Isti Fadah, Deasy Wulandari, Sudaryanto Sudaryanto
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ABSTRACT The research aims to test and analyze the influence of environmental sustainability on service satisfaction with the mediating role of hedonic values and utilitarian values. This research is explanatory research intended to identify the level and characteristic of effect relationships. The research population is all McDonald's consumers in Jember City. Samples were taken using purposive sampling and accidental sampling methods and the number of samples was determined as 160 respondents. Data analysis and hypothesis testing were carried out using Structural Equation Modeling (SEM-PLS). The research results show that environmental sustainability has significant effect on hedonic value, utilitarian value, and service satisfaction. Hedonic value has significant effect on the service satisfaction and loyalty intention. Utilitarian value has insignificant effect on service satisfaction and loyalty intention. Service satisfaction has significant effect on loyalty intention. The test results indirectly show that hedonic value is able to mediate the influence of environmental sustainability on service satisfaction and loyalty intention, while utilitarian value do not role as mediator in the influence of environmental sustainability on service satisfaction and loyalty intention. |
KEYWORDS Environmental Sustainability, Hedonic Value, Utilitarian Value, Service Satisfaction, Loyalty Intention |
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Cite this paper Wahyu Eko Setianingsih, Isti Fadah, Deasy Wulandari, Sudaryanto Sudaryanto. (2025) Creation Of Consumer Satisfaction and Loyalty Intention Through Restaurant Environmental Sustainability with The Mediating Role of Value Theory. International Journal of Economics and Management Systems, 10, 81-90 |
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