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AUTHOR(S): Kemal Gokhan Nalbant, Devran Tunc, Mehmet Dogancan Kaygusuz, Osman Can Akyol
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TITLE Augmented Reality and the Digital Wardrobe Revolution: The Future of Fashion |
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ABSTRACT Augmented reality (AR) is reshaping fashion retail by enabling virtual try-on, interactive product exploration, and more personalized shopping journeys. Alongside AR, the emerging concept of the digital wardrobe extends fashion beyond physical ownership by allowing consumers to curate, combine, and present outfits across online platforms and metaverse environments. This study examines how AR-supported digital wardrobe applications influence consumer behavior and how these technologies may contribute to sustainability goals in the fashion industry. A descriptive analysis was conducted through a review of recent academic studies and sectoral reports, with sources categorized around user experience, personalization, shopping decision processes, and environmental impact. The synthesis indicates that AR experiences can increase consumer confidence and engagement, support hybrid shopping models, and help reduce return rates through improved pre-purchase evaluation. From a sustainability perspective, virtual sampling and fewer physical try-ons can lessen waste and logistics-related emissions, although outcomes depend on adoption, data practices, and infrastructure. The paper proposes a conceptual framing that links AR capabilities, digital wardrobe functions, and consumer responses, and it highlights future research needs, particularly user-based measurements, privacy and ethics, and cross-cultural evidence. |
KEYWORDS augmented reality; digital wardrobe; consumer behavior; sustainable fashion; personalization; metaverse; virtual reality |
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Cite this paper Kemal Gokhan Nalbant, Devran Tunc, Mehmet Dogancan Kaygusuz, Osman Can Akyol. (2025) Augmented Reality and the Digital Wardrobe Revolution: The Future of Fashion. International Journal of Cultural Heritage, 10, 78-88 |
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