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AUTHOR(S): Kemal Gokhan Nalbant, Devran Tunc, Mehmet Dogancan Kaygusuz, Osman Can Akyol
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TITLE Augmented Reality and the Digital Wardrobe Revolution: The Future of Fashion |
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ABSTRACT AR is revolutionizing fashion retail through virtual try-ons, interactive product exploration, and more personalized shopping journeys. In parallel to AR, the uprising concept of the digital wardrobe takes fashion beyond physical ownership because consumers will curate, combine, and showcase outfits on various online platforms and metaverse environments. This paper analyzes how AR-supported digital wardrobe applications shape consumer behavior and might help achieve sustainability targets within the fashion industry. Based on a review of recent academic works and sectoral reports, sources are organized around user experience, personalization, shopping decision processes, and environmental impact. Accordingly, the synthesis of findings showed that AR experiences can increase consumer confidence and engagement, support hybrid shopping models, and reduce return rates by better pre-purchase evaluations. Virtual sampling and reduced physical try-ons may lower waste and logistics-related emissions, though outcomes depend on adoption, data practices, and infrastructure. The paper provides a conceptual framing that links AR capabilities, digital wardrobe functionalities, and consumer responses and points to future research needs, particularly user-based measurements, privacy, and ethics, and cross-cultural evidence. |
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KEYWORDS augmented reality; digital wardrobe; consumer behavior; sustainable fashion; personalization; metaverse; virtual reality |
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Cite this paper Kemal Gokhan Nalbant, Devran Tunc, Mehmet Dogancan Kaygusuz, Osman Can Akyol. (2025) Augmented Reality and the Digital Wardrobe Revolution: The Future of Fashion. International Journal of Cultural Heritage, 10, 78-88 |
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