Promotion of thematic tourism (Art Tourism) in Spain through the exhibition of works of art in Museums and analysis of Pablo Picasso΄s Guernica which is exhibited in Madrid, at the Queen Sofia Museum with lighting proposals for the work

Abstract: This paper aims to highlight that Spain is one of the leading tourist destinations in the world with foreign visitor arrivals reaching 96.8 million in 2025. This fact also has to do with Art Tourism. More and more foreign visitors are visiting the country to admire the exceptional works of art kept in museums and art spaces. This act constitutes one of the bases for the development of thematic tourism in Spain. In this paper, a qualitative research-analysis was carried out on the painting Guernica by Pablo Picasso (1937). The results of the research after analyzing the painting at all levels showed that the creator with his poetic vision manages to highlight universal values. The viewer is invited to experience something much more important than simply viewing a work of art. The painting makes us immerse ourselves in the horror of war by analyzing real life and highlighting the charm of art.