Unsustainability in the Current Fast-Fashion Industry: The Social Pillar

ABSTRACT

There are countless clothing networks that articulate in the rhythm of the so-called fast-fashion, term that refers to the current movement in which fashion trends undergo rapid changes, producing clothes of low durability and quality. This dynamic of the market allows high profitability of such corporations since the work developed under precarious working conditions and fragile environmental legislations are not accounted into the cost of clothing, corroborating to the formation of social and environmental liabilities. Given that it is fundamental that product costs begin to incorporate the externalities of their production, it is interesting to discuss the facts that have led to current unsustainability in the social pillar of this industry, critically analyzing consumer behavior throughout the history of fashion and the current behavior of the consumer in the face of human rights violations occurring in the fast-fashion industry, in addition to verify the current working conditions scenario relating to the liabilities of labor exploitation and violation of human rights.

KEYWORDS

Social pillar; sustainability; fast-fashion; clothing industry; texile industry

Cite this paper

Marina Jardim Faria De Araujo, Marcus Vinicius Faria De Araujo, Maria Amalia Sarmento Rocha De Carvalho. (2020) Unsustainability in the Current Fast-Fashion Industry: The Social Pillar. International Journal of Environmental Science, 5, 285-292